復古再現:CONVERSE CHUCK ’70,探索 Chuck Taylor 在街頭文化中的意義

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CONVERSE 為慶祝 Chuck Taylor 鞋款作為過去、現在和未來的文化標竿,推出一系列型錄「Forever Chuck Social Lookbooks」,藉此探索 Chuck Taylor 在街頭文化中的意義,展現年輕人勇往直前的生活態度。第二集持續捕捉 ChuckTaylor 多年來的時尚典範。「復古再現(The Throwback):Chuck ‘70」全程在洛杉磯拍攝,主角包括16歲的演員Yara Shahidi和18歲在學名模,也是反霸凌先鋒的Salem Mitchell。

新型錄的時尚影像注入新鮮氣息,以現代細節重塑1970年代經典Chuck Taylor All Star的新 Chuck Taylor All Star ’70鞋款。造型設計出自紐約造型師暨創意總監Julia Bayliss之手,攝影師則是 Mayan Toledano,兩人都是 Me and You 的靈魂人物。

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「『復古再現(The Throwback):Chuck ‘70』讚頌我們的經典傳承,同時展現Converse品牌在現在這個時代的意義。」Converse行銷長Julien Cahn表示:「它也展現Converse品牌和這些大膽年輕人深切的淵源,因為他們正是品牌個性和文化的具體化身。」

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“Forever Chuck Social Lookbooks”系列將探討 Converse 的四大里程碑,包括「始於經典(The Beginning): Classic Chuck Taylor」、「復古再現(The Throwback):Chuck Taylor All Star‘70」、「經典新生(The Throwback):Chuck II」和「摩登進化(The Evolution):Chuck Modern」。系列型錄呈現青少年文化的旅程,並探索 Chuck Taylor 的經典風格。

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