為和平開路,史上最博學的坦克車!

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為了慶祝世界讀書日的到來,大家熟悉的 7up七喜與Raul Lemesoff打造了了一個新的Campaign「weapons of mass instruction」,將1979年的Ford Falcon變身為行動讀書車,可說是世界上最和平的坦克車!這台同樣具有駕駛窗門與坦克炮的坦克車,承載了900本各式各樣的圖書館,將環繞阿根廷市中心與郊區,提供免費讀物給有興趣的大人小孩。延續著七喜的口號:「feels good to be you」這次的活動,外型殺傷力十足,卻散發著濃厚的善意,以趣味與學問攻擊這世界。

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Source:designboom

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